Have you planned your Scouting adventure for 2011?
By now, I hope you have heard about Adventure Base 100—our 10,000-square-foot base camp of Scouting activity that is making its way across the country. When we decided to move forward with this project, I had a sense in my gut that Adventure Base 100 would ignite excitement around the 100th Anniversary. With our formal launch in Pasadena, California over New Year’s weekend and a second stop already completed in San Diego, we know now that the potential has exceeded our wildest dreams.
Adventure Base 100 has proven to be an exceptional channel for growing our member ranks, pumping up current and recruiting new volunteers, gaining great media exposure, and providing a really cool outlet for local councils to tell the local Scouting story. Don’t just take my word for it. Watch the following “Tales from the Trail” webisodes capturing the Adventure Base 100 experiences in Pasadena and San Diego.
- http://www.youtube.com/watch?v=jsRbwbIWmg4&feature=channel
- http://www.youtube.com/watch?v=Xs2TfEezmSk&feature=channel
We are working with participating local councils to create these vignettes at every one of our Adventure Base 100 stops. They are wonderful tributes to the fun and value of Scouting. Think about adding them to your promotional toolbox.
But, don’t stop there. Help us spread the word and capitalize on every conceivable outcome from the Adventure Base 100 experience. Even if Adventure Base 100 isn’t stopping in your local community, there are ways to engage. For more information, contact Bob Mersereau and the 100th Anniversary team at 100yearanniversary@netbsa.org.
